![]() Why is eBay now requiring product identifiers on some items?.These GTINs can include an item’s Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN). ![]() Most new, branded items have unique identifiers that help buyers recognize and find them, including the item’s brand, manufacturer part number (MPN), and global trade item number (GTIN). Note: Sellers who list used, collectible, vintage, or one–of–a–kind items are not required to include these unique product identifiers at this time.Use the eBay bulk edit and relist tool, Turbo Lister, or contact your 3rd party tool vendor to add product identifiers to qualifying items within your existing listing inventory.Trending price alert in view item when your listings are priced lower than the trending price and include product identifiers.More accurate pricing guidance when you list your items.More robust listing information and item specifics, which are included automatically by matching your item with a product from the eBay catalog.Increased visibility in eBay deals, bargains, and other promotions.Listings that include product identifiers on average receive better search visibility both on eBay and on outside search engines, and are also eligible for:. ![]() Continue to check this page for updates-and add product identifiers whenever you can, even if they’re not yet required. eBay will notify sellers 90 days in advance of enforcing the requirement, to give you time to update your listings appropriately. Beginning in 2016, product identifiers will be required for multi–SKU items and in a number of additional categories. Starting June 29, enforcement of product identifiers will begin in select categories.
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